It seems to me that Steve Jobs’ greatest value to Apple was not in the products he came up with, but the ones he rejected. The iPhone went through 3 iterations before it met Jobs’ exacting standards. Who is going to play that role now at Apple? Who is going to critique and have the courage to reject Ive’s admittedly masterful designs? And then champion the designs that made it through. That is what Apple’s future success as an innovator hinges on.
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